20+ years turning marketing into measurable pipeline. From Sage to MonetizeMore, I build the systems, teams, and strategies that move revenue.
I'm a B2B marketing executive with 20+ years of experience building demand generation engines, revenue marketing systems, and high-performance teams across SaaS, tech, and digital advertising.
My work sits at the intersection of strategy and execution. I don't just build marketing plans. I build the infrastructure, the team culture, and the operational discipline that makes those plans produce real pipeline.
Currently VP of Marketing at MonetizeMore, where I lead a distributed team of 15, implemented EOS across the marketing function, and hit 103% of stretch targets within five months of joining.
"He doesn't just lead a department. He elevates the entire organization's standard of thinking."
Syed Tanveer Jishan, Former Colleague at MonetizeMore
Twenty years of pattern recognition across SaaS, Fintech, and digital advertising — distilled into six core disciplines.
Full-funnel demand gen architecture — from awareness to pipeline. Multi-channel programs that produce qualified opportunities, not just leads.
Marketing aligned to revenue outcomes. Pipeline accountability, sales alignment, and closed-loop reporting that ties spend to closed-won.
MarTech stack design, HubSpot and Marketo implementations, attribution modeling, and the operational infrastructure that makes scale possible.
Go-to-market planning from ICP definition to channel strategy. Built for companies navigating growth inflection points or category creation.
Hiring, developing, and leading distributed marketing teams. Built and scaled teams of 15+ across North America, LATAM, and APAC.
Integrating AI tools and workflows into marketing operations — content, research, personalization, and analytics — to multiply team output.
Rebuilt the marketing function from the ground up — team, systems, and strategy — delivering 103% of stretch targets within five months.
Lead a distributed team of 15 across North America, LATAM, and APAC
Implemented EOS (Entrepreneurial Operating System) across the marketing function
Achieved 103% of stretch targets within five months of joining
Increased MQL generation by 105% year-over-year
Drove a full brand and website transformation
Built the entire demand generation infrastructure for a payments startup, establishing the GTM foundation and channel strategy from zero.
Led growth marketing for a payments platform startup
Built demand generation infrastructure from the ground up
Developed GTM strategy and channel mix for B2B acquisition
Directed global event technology and analytics for one of the world's largest SMB software companies, managing Sage Summit at 7,500+ attendees.
Directed global event technology strategy for Sage Summit (7,500+ attendees)
Built analytics infrastructure for marketing performance measurement
Led cross-functional teams across North America and Europe
Managed multi-million dollar event marketing budgets
Led all marketing for a video technology SaaS platform, establishing brand positioning and building the inbound engine from scratch.
Led all marketing functions for a video technology SaaS platform
Developed brand positioning and go-to-market strategy
Built inbound marketing and content programs
Managed integrated demand generation campaigns for SMB and mid-market segments, including the launch of the Sage Advice content platform.
Managed integrated marketing campaigns for SMB and mid-market segments
Led demand generation programs across digital and event channels
Developed Sage Advice content platform for small business audiences
Built and managed the global brand identity for an endpoint security software company, developing partner marketing programs across North America and EMEA.
Built and managed brand identity for a global endpoint security software company
Led digital marketing, PR, and channel marketing programs
Developed partner marketing programs across North America and EMEA
Braden possesses a strong combination of high-level brand vision, integrated AI marketing stack expertise, and a keen eye for design, ensuring that every project not only meets strategic goals but is executed with aesthetic excellence.
Braden is a powerhouse marketing leader who brings a razor-sharp strategic mind to every project. His leadership style is collaborative, transparent, and results-driven. He doesn't just lead a department — he elevates the entire organization's standard of thinking.
Braden is an exceptional leader who balances high-level strategy with a fearless approach to growth. His openness to innovation and commitment to team morale created an environment where everyone felt empowered to succeed. His mentorship significantly accelerated my development as a marketer, and he remains a professional role model I strive to emulate. Any organization would be incredibly fortunate to have him.
Braden has vision. He clearly identified process and cost challenges with our event technology, sourced innovative leaders in the industry, and led us to a brilliant new partner. This led to faster event activation, greater agility, $100,000+ in quarterly savings, and new skills for team members. On top of all of this, he is extremely easy to work with and leads with great integrity.
I'm open to senior marketing leadership opportunities with remote-first companies or organizations based in or around Vernon or Kelowna, BC. If you're building something ambitious and need a marketing leader who drives real pipeline, let's talk.